Riding China’s Water Sports Wave

China’s surf and water sports scene is growing fast. Join WPIC for a data-led look at where momentum is building and how your brand can ride the next wave through e-commerce.

China’s appetite for the water is soaring

The country’s online water sports market reached US$4.33 billion in 2025 across Tmall, JD, and Douyin (China’s TikTok). On Douyin Shop, sales in the surf, waterski, and windsurf category alone grew more than 350% year-on-year.

Join us on November 26 at 11 AM AEDT, as we unpack what’s driving this growth, and how Australian and New Zealand brands can ride it through crossborder e-commerce.

What You’ll Learn

What’s fuelling China’s booming surf and water-sports scene
The new generation of Chinese consumers driving demand for outdoor and coastal brands
The biggest opportunities for surf, SUP, and outdoor water sport brands right now
Practical steps to launch, sell, and scale through crossborder e-commerce
Case examples of Australian labels already finding success online in China

Reserve your spot

Can’t make it live? Register anyway, and we’ll send you the on-demand recording so you can watch it at your convenience.

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Riding China’s Water Sports Wave

China’s appetite for the water is soaring

What You’ll Learn

Reserve your spot